Up Talk: How Yoto is building the next great family brand
Thursday 8th May: 12pm-1pm
This session is for Up Club Members only!
Our doors for Up Club are open for a limited time. Sign up here to be a member before the EOW to come along!
ABOUT THE EVENT
Huntly Gordon, Head of Brand at Yoto, is here to reveal how the award-winning kids’ audio tech company blends brand and product innovation to win global fans of all ages.
Founded in 2020, Yoto has become a beloved companion for kids, a lifeline for parents, and one of Europe’s fastest-growing tech companies. Huntly will share his experience growing Yoto from a UK-based upstart in a nascent category to a global leader in a highly competitive market.
Here’s a sneak peek of what he’ll be covering:
The yin/yang of brand growth - Why brand and product are two sides of the same coin
Building with empathy - How customer and community drives the innovation agenda
Love your competitors - How embracing your competitors’ strengths can unlock your own
Creative that cuts through - How Yoto shook off category conventions in its latest global campaign
ABOUT THE SPEAKER
Huntly started his career the way most Australian marketers do - by buying a double bass and moving to Shanghai.
After chalking up performances at Sydney Opera House and Royal Albert Hall, he joined ad land where he wrote strategy for Pokémon, radio scripts for Betway, developed F&B concepts for Mitchells & Butlers, and launched Amazon Music to the world.
Since then he’s helped countless pre-market and early-stage startups find their feet. And today, Huntly leads the Brand and Product Marketing teams at Yoto, the award-winning kids’ tech company he helped launch in 2020.