Cover Image for Product-Led Sales (PLS) AMA: David Barron

Product-Led Sales (PLS) AMA: David Barron

Hosted by Pocus
 
 
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About Event

​About David:

​David Barron, Global Director of Sales at HubSpot, loves bringing new projects, teams, and products into existence. After moving from Sales to Product and now back to Sales - he's building the future of HubSpot's sales organization.

Dave joined HubSpot eight years ago as the early GTM hire for HubSpot Sales Hub, the company’s first PLG product. His team scaled Sales Hub’s revenue from <$1M to $25M annual recurring revenue (ARR) in two and a half years!

​Topics up for discussion:

​🔮Building your PLS motion: pricing and packaging, sales comp, team structure, tech stack, setting the right goals (NDR+ARR)
🔮PLG challenges and solutions: freemium value offerings, moving upmarket, increasing top-of-funnel acquisition
🔮Product-led culture: sales team coaching and driving the right behaviors with proper incentives

Hosts
Pocus