​Mastering Art Direction: A Roadmap to Successful Projects from Concept to Approval

​🤝 Introduction

​​A successful design project hinges on a well-crafted creative brief. Join Linda Secondari, award-winning Creative Director and Principal of Studio Secondari, in a workshop designed to equip you with the knowledge and skills you need to create a powerful Creative Brief that sets the stage for successful design projects. 

​You will be equipped with the skills to communicate effectively with design team members, collaborate, provide valuable feedback, and achieve the best possible results.

​In this event, Linda will help you master the art of presenting design work to clients and managing feedback effectively. You'll learn how to communicate revision requests to design teams and navigate revision rounds with confidence.

​​💡 As an attendee, you'll learn:

​How to set up a Creative Brief for success

​This workshop will cover essential components of a strong Creative Brief, such as involving the client in the development process to secure their buy-in; communicating the direction and goals to your design team before designing begins; and mapping out how solutions align with the Creative Brief to inform the approval process. You'll come away with a solid understanding of how to construct and implement a comprehensive Creative Brief that sets the stage for successful design projects.

​This workshop is perfect for anyone looking to improve their understanding of the role of the Art Director in the design process and develop the skills needed to create effective Creative Briefs.

​How to get it designed

​"Getting it Designed" is a comprehensive guide to working with design teams and navigating the internal design process as an Art Director. This workshop will equip you with the skills to communicate effectively with design team members, collaborate, provide valuable feedback, and achieve the best possible results. Gain insight into the design process and learn how to navigate design rounds and feedback loops. With "Getting it Designed," you'll learn how to use the creative brief as a tool to steer the design process toward success. Whether you're a business owner, marketing professional, or creative entrepreneur, this guide will help you master the design process and achieve outstanding results.

​How to get it approved

​"Getting it Approved" is a workshop designed to help you master the art of presenting design work to clients and managing feedback effectively. You'll learn how to communicate revision requests to design teams and navigate revision rounds with confidence. Utilizing the creative brief as a guiding tool, you'll discover how to steer the design process toward success, while identifying when it may be time to pivot. With "Getting it Approved," you'll gain a comprehensive understanding of the approval process and how to get your designs to the finish line. Whether you're a seasoned creative professional or just starting out, this workshop will provide you with the skills and techniques you need to take your design work to the next level.

​Who is the workshop for?

• ​Designers + Senior Designers 

• ​Copywriters

• ​In other words, any working creative with experience who wants to improve their business and leadership skills in order to take on more creative responsibility and progress in their career.

​​📝 Speaker Details

​​Speaker: Linda Secondari

​Linda Secondari is the Principal Creative Director of Studiolo Secondari, a design firm in NYC focusing on Book Development and Digital Communications. Linda is an award-winning Creative Director and Design Strategist who integrates Design Thinking with critical business experience to develop creative solutions to business problems from workflow to product development.

​Before establishing Studiolo, Linda was Creative Director for the Global Academic Business at Oxford University Press. She managed an international design team of 40 Designers and Art Directors split between the Oxford, New York, Toronto, and Delhi offices with a yearly output of 3,000+ titles.

​​​⏱️ Run of Show

• ​​​​Introductions

• ​The Creative Brief: Get set up for success

• ​Getting it Designed

• ​Getting it Approved

​​​Please contact the In Creative Co-founders Yelle and Drea directly with any questions, Connect@InCreative.Co