SaaS Masters Class ICP & Positioning
Let’s be honest: most SaaS founders and teams struggle to answer one simple question—who is your ideal customer?
It might seem basic, but getting your Ideal Customer Profile (ICP) right can be the difference between burning through cash and closing deals that last.
The companies that succeed are the ones who master these foundational principles. They don’t try to sell to everyone. Instead, they have a crystal-clear understanding of who their Ideal Customer is, what their pain points are, and how to speak their language.
This focus on ICP is the real growth engine behind many successful SaaS companies, far more powerful than any flashy marketing campaign or trendy growth hack.
In this masterclass, you’ll learn how to uncover and define your ICP with precision. By the end, you’ll have complete clarity on your Ideal Customer Profile—no more guessing or wasting time chasing the wrong leads.
Why this matters:
Strong Positioning: You’ll develop messaging so compelling that customers and investors will find it hard to say no.
Outcome-Focused Communication: Shift from selling features to effectively communicating the outcomes your customers care about.
What you’ll get:
A Proven Framework to define and refine your ICP.
Magnetic Positioning Tools to attract your ideal customers effortlessly.
Official Certification to showcase your expertise to your team, investors, and yourself.
Investment:
€289, excluding VAT.
Special Offer: Members of We Love SaaS enjoy a 50% discount!