AMA with April Dunford on Product Positioning and Differentiated Value
Details
Product Book Club Meetup changes to Ask Me Anything with Product Leaders to better accommodate our community needs!
We're delighted to welcome positioning consultant, speaker, and author April Dunford, the author of Obviously Awesome and Sales Pitch books.
This is an amazing opportunity to learn how to fine-tune your product positioning and build a killer sales pitch that drives revenue.
You'll gain valuable knowledge on becoming your prospect’s guide in their buying journey and the importance of differentiated value. Plus, you'll hear real-life examples of companies transforming their narratives into successful sales strategies.
Event Details
What: book discussion on Product Positioning and Differentiated Value
Guest: April Dunford
When: May 22, 6 PM EEST
Where: online
Our guest: April Dunford
April Dunford is a positioning consultant, speaker, and author. She works with B2B tech companies helping them tighten and fine-tune their positioning, and build a killer sales pitch that drives revenue.
April spent the first 25 years of her career as a startup executive, running marketing, product, and sales teams. She led teams at seven successful B2B technology startups. Most of those startups were acquired (DataMirror to IBM, Janna Systems to Siebel Systems, then SAP, Watcom to Sybase via Powersoft, to name a few), and she ran big teams at IBM, Siebel, Sybase, and others. Across her journey, she positioned, re-positioned, and launched 16 products and created dozens of sales pitches.
Agenda
Welcome & Intro (5-10 minutes): a quick chat with fellow product enthusiasts on why we've selected Sales Pitch (and Obviously Awesome) for this meetup.
Author Discussion (15–20 minutes): April Dunford will share her inspiration for writing Sales Pitch and Obviouslt Awesome, telling us about the specific framework she's used to successfully position and pitch products.
Open Q&A (20-30 minutes): engage directly with April, ask him your questions, and go deeper into concepts from the book.
Wrap-Up (5 minutes): summarize and get a sneak peek at what's next in our AMA meetups!
Whether you've thoroughly read Sales Pitch and Obviously Awesome or are eager to learn about crafting your product sales deck, this meetup promises to give you valuable insights for your product management journey.
Get your copy of Sales Pitch here and your copy of Obviously Awesome here.
Learn more about the author here: https://www.aprildunford.com/
RSVP now and secure your spot, and don't forget to bring your questions for April! Hope to see you online.
P.S. Haven't joined yet? We warmly invite you to join our Product Management community, Slack group!
Find details and the join link here: https://www.strategicthinking.page/slackproductro