ASN x ThisIsCreativeAi - Building Your Founder Brand
Hosted by the Asia Startup Network, this Building Your Founder Brand workshop by Karn Malhotra is designed to help you build your founder brand by focusing on the essential elements of being known, liked, and trusted. Whether you're in the early stages of your startup journey or looking to refine your personal narrative, this session will provide valuable insights into crafting a compelling story that resonates with your audience.
Please note : This event was originally scheduled for the 26th of Sept but will now happen on the 9th of Oct. This session WILL NOT have the Startup Pitch Critique.
Why join this workshop?
People like buying from people that they:
1. Know
2. Like
3. Trust.
This holds true, be it about Dating, SaaS or Politics. :D
If you didn't get the reply you were hoping for..check see if maybe one of the three might be missing in your 'pitch'?
In this session, I'll talk about effective ways of building your personal narrative for professional success.
- "How do I leverage LinkedIn to tell my story..without it sounding sappy?"
- "Do I need to glorify myself? Isn't it about the company that my founders and I are building?"
- "Is it necessary to be a extrovert..I'd rather code"
..questions that aren't uncommon, and one's we'll cover. In addition to the one's people have shared in this form (as many as possible in the given time). Do share your questions below so that I can craft a session that's as specifically relevant to your focus right now as possible.
By the end of the session, you'll have an idea of:
- How content influences narratives about your personal brand
- Going from Ideation to Creation to Distribution & Discovery to Recall to Trust to Advocacy - with the potential for purchase within the journey
- How to think of your personal presence online and offline
You'll find me (Karn) on Linkedin here: https://www.linkedin.com/in/karnmalhotra
I have 20+ years of B2B brand building experience for individuals, startups, corporates and family owned businesses with clients like Decathlon, 3M and EICL. I've run a branding & design firm, built a design automation product and been Head of Marketing for two funded tech startups.
Today I catalyze leaders (Founders, MD's, C-Suite) to show up as their best selves on LinkedIn through my work at https://www.thisiscreative.ai/
I talk about creativity + tech on my podcast, ThisIsCreativeAi Podcast; I'm based in Bangalore and always up for some chai and conversation (virtual or in-person)