Cover Image for Brands on the Block : A new way to Web3
Cover Image for Brands on the Block : A new way to Web3
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24 Going

Brands on the Block : A new way to Web3

Hosted by Gelato
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About Event

a Google Cloud x Gelato Event

About the Event 

‘Brands on the Block’ is an exclusive 1-day event co-hosted by Google Cloud and Gelato, gathering leading Web3 builder and innovation teams from the world’s top brands, corporations and web3 infrastructure providers. 

This is the place to discover, learn and exchange ideas on the bleeding edge of blockchain innovation and how this technology can help brands & corporations achieve their strategic objectives & supercharge their growth.

  • Learn from peers. How does Web3 help brands build experiences and create new revenue streams?

  • The marketing challenge. What are the pain points Web3 addresses and what dApps you should build next?

  • Overcoming design challenges. Web2 user experience with web3 benefits. What tech stacks to leverage in building the next killer app.

Our panels and keynote speakers will be covering these exciting topics and more!

Excited yet?
Sign up and join us on June 13th 2024 at the Europaallee Google campus in Zurich. Let’s build the future of Web3 together!

Detailed Agenda


11:00 - Arrival
11:30 - Welcome speech

11:35 - Opening Panel

12:20 - How web3 gaming will onboard the next million blockchain users (Panel)

13:00 - Lunch Break

14:00 - Blockchain-powered payment solutions : Unlocking Web3’s liquidity (Panel)

14:50 - What's fake and what's real? How blockchain will tame AI (Panel)

15:30 - Coffee Break & Snacks

16:00 - The old Web3 brand model is broken - how do we fix it? (Panel)

16:50 - Drinks & Networking

Curious to know more about the program?
All details here

Interested to speak in one of our panels?
Apply here :

Any questions?
Contact :


About Google 

Google is a world-leading technology company that largely contributed to shaping the web we know today. As a forward-thinking company, Google and especially Google Cloud keeps pushing innovation at the forefront of technology including AI and blockchain.

Today, Google Cloud powers groundbreaking infrastructure solutions tailored for developers building on blockchains and fosters a rich ecosystem of partnerships in Web3, paving the way towards a truly decentralized web.

About Gelato 

Gelato is a Web3 Cloud Platform that offers zero-code blockchain infrastructure deployments, empowering everyone to create the next generation of decentralized applications and experiences. Seamlessly integrated with Web3’s popular tools and services launching a production-ready web3 development environment in a single click.

Today, Gelato counts 400+ integrations and powers blockchain initiatives for household names such as eBay, Renault and many more.

Confirmed guests

  • Mastercard

  • Adidas

  • Red Bull​

  • Lufthansa

  • ​FOX

  • Huawei

  • Bosch

  • eBay

  • The Sandbox

  • Polygon

  • Optimism

  • Aleph Zero

  • Rarible

  • Blockchain Game Alliance

  • BCG

  • PwC

  • Deloitte

  • Uncaged

  • Messari Research

& More

Sign up now and join us for this exclusive event!

Google Zurich - Europaallee
Europaallee 36, 8004 Zürich, Switzerland
Hosted By
24 Going