How Retail Brands Are Using Video to Drive Sales & Engagement

​In this session, you’ll discover proven retail marketing strategies, learn how to use video to increase conversions, build trust, and boost customer engagement and walk away with actionable tips to help you market smarter and drive more sales.

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​​​Hosts:

Chynna Morgan: is a trailblazer in the marketing and music technology industry. A 2x Tech Founder, she has worked with several companies worldwide, helping them grow their brands using video content. She is on the cutting edge of adtech with her company Vidlo. Vidlo is the turnkey solution for launching user-generated video campaigns to help brands capture video testimonials and content from their customers. She is dedicated to sharing innovative ideas and perspectives on engaging with your audience while increasing your business.

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​Tasha Blackman: A former marketing executive at Macy’s, Lord + Taylor, and Francesca’s where I led high-growth strategies for global brands like the Estée Lauder Companies, Chanel Beauty, Ralph Lauren, Nike and more. With two decades of experience across in-house roles and fractional CMO work, I now partner with second-stage brands and emerging retailers ready to scale—but unsure how to make marketing a true growth driver. At Blackman Digital Consulting, I bring enterprise level strategy to brands across DTC, retail, and eCommerce—blending big brand thinking with real world execution. My work is grounded in insight, built for clarity, and structured to deliver results.