GrowthCraft Expert Workshop - Strategies and Tactics Designed to Baffle Incumbents in Your Market

​This month we are proud to have Jesan Sorrells as our presenter.

​Positioning Guerrilla: Strategies and Tactics Designed to Baffle Incumbents in Your Market

​Leveraging the latest technological tools in your startup is no substitute for executing solid business principles. When facing down industry incumbents with deep pockets, brand recognition, and solid market shares, positioning your start-up leveraging guerrilla tactics can make your project hard for incumbents to stop. In this Expert Session, we will do a deep dive into the strategies and tactics of guerrillas, adapted from the book On Guerrilla Warfare by Mao Tse-Tung.

​​Jesan Sorrells is the CEO and Founder of HSCT Publishing, LLC, home of Leadership Toolbox! Jesan has served as a leadership consultant, coach, and SME advisor to Fortune 1000 companies, SMBs, and entrepreneurs in the space of leadership, organizational behavior, and conflict management, negotiation, and dispute resolution.

​​Jesan hosts and produces the Leadership Lessons from the Great Books podcast, and previously published Marketing for Peace Builders: How to Market Your Value to a World in Conflict, in 2016 and My Boss Doesn’t Care: 100 Essays on Disrupting Your Workplace by Disrupting Your Boss, in April 2019.