Cover Image for RISE : Mastery in Retention | Online Weekend Program | June 8 - July 27
Cover Image for RISE : Mastery in Retention | Online Weekend Program | June 8 - July 27
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RISE : Mastery in Retention | Online Weekend Program | June 8 - July 27

Hosted by Harshit Manocha, WebEngage & Shantanu Saha
Virtual
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About Event

​RISE: The why, what & how πŸš€

​After speaking with operators and senior managers across 300+ brands, we saw a hunger in the community to learn first-hand applications, case studies and frameworks from senior leaders who’ve been there and done that.

​Presenting under our State of Retention Marketing thought leadership charter, RISE: Mastery in Retention. A cohort-based online course curated & delivered by industry experts spread across 8 Weekends starting June 8.

​RISE is the only destination for retention and growth professionals aiming to skyrocket their expertise and gain credibility in the domain.

​We proudly present it with ecosystem partners: D2C Simplified | LimeChat | Flyy | The Builders Club, who share our vision and mission to educate and upskill the community.

​Who's it for? πŸ™‹β€β™€οΈ πŸ’β€β™‚οΈ

​Retention is not an individual's ownership but rather a culture across the organisation. The RISE program is tailored to founders, growth, product, and marketing professionals who want to take the next step in their careers and be on the fast track for leadership roles in business.

​Whether Retention is your day job, your side hustle, or your consultation, RISE is the one-stop for you.

​Course structure πŸ—“οΈ

​8 live virtual sessions across 8 Saturdays conducted by masters in their respective fields from various renowned organizations.Β 

​8 Saturdays | Starting June 8 | 11.30 am - 1 pm

​The course also features πŸ‘‡

  • ​industry-specific case studies

  • ​assignments to assess your progressΒ 

  • ​end-of-course assessment

​What participants gain πŸ’Ό

  • ​RISE graduates receive a prestigious certification from WebEngage & the partners of the course.

  • ​Advanced concept clarity and hands-on experience.

  • ​Strong peer pool to connect with and strategic insights.

  • ​Access to WebEngage Certified Job Pool, empowering them to grow professionally.Β 

​A brief into what you can expect πŸ“š

  • ​Why and What of Retention: Uncover the core principles and importance of retention for sustainable business growth, along with effective implementation strategies.

  • ​Interpreting Funnel & Weighted Averages: Master funnel metrics and weighted averages to optimize conversions and enhance the customer journey.

  • ​Interpreting Cohorts and segments: Demystify the concept and Leverage cohort and segment data to personalize strategies and elevate customer experiences.

  • ​Data Models: Explore data modelling techniques to predict trends and drive informed decisions.

  • ​Omni-Channel Engagement: Learn how to orchestrate cohesive engagement strategies across digital platforms, maximizing customer interaction.

  • ​Control Groups: Utilize control groups to measure the impact of initiatives accurately.

  • ​Attribution: Dive into attribution models for precise measurement of marketing effectiveness.

  • ​ROI & Moving the Needle: Re-look at how to approach ROI calculations to justify investment decisions and measure strategy impact.

​So Come elevate your career with RISE - where expertise unlocks opportunity.

​Register Now | Limited Spots Only

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