🎯 Building a Winning Go To Market (GTM) Strategy

​🧭 Get Your U.S. GTM Strategy Right from Day One

​Many global founders underestimate what it takes to launch successfully in the U.S. market. A great product is only part of the equation. The real challenge is designing and executing a Go To Market strategy that lands, resonates, and scales.

​In this action oriented session, Chris Franckhauser, a healthcare and SaaS executive turned GTM advisor, will guide you through the key elements of a winning GTM strategy. From defining your ideal customer profile to choosing the right channels and building a repeatable process, Chris will share practical frameworks and lessons from decades of leading growth in highly competitive and regulated markets.

​💡 You’ll Walk Away With:

​✅ A structured GTM framework tailored for U.S. market entry
✅ Tools to define your ICP, positioning, and value messaging
✅ Advice on prioritizing sales channels and customer segments
✅ Real examples of what works in regulated and competitive industries
✅ Tips to align internal teams and operationalize GTM for scale

​👥 This Workshop is Perfect For:

• ​Founders launching or refining their U.S. GTM approach

• ​Startups preparing to sell into enterprise or regulated markets

• ​Teams looking to align product, sales, and marketing for impact

• ​Anyone building a focused, scalable growth engine in the U.S.

​🎙️ About the Speaker

​

​Chris Franckhauser is the Founder and Principal Consultant at TGL Consulting, where he helps early stage and mid market companies create, transform, and scale their GTM strategy. With more than 20 years of leadership in healthcare and technology, Chris has led commercialization, marketing, and product strategy at Fortune 15 corporations and high growth SaaS startups. His expertise spans digital transformation, GTM execution, and operational excellence across complex industries. He also mentors early stage founders and startup teams in Charlotte, North Carolina.

​🔥 About the Series

​This session is part of Founders Go Global, a free virtual workshop series by BLOCK71 Silicon Valley built for ambitious founders from Asia and around the world looking to expand into the U.S. Each session delivers proven strategies and candid insights from founders and operators who have done it.

​🎟️ Register now and learn how to craft a GTM strategy that wins in the U.S.

​Questions? Reach us at siliconvalley@block71.co