Positioning Workshop by Sairam Krishnan
Join us for an exclusive workshop on SaaS company positioning led by Sairam Krishnan, a marketing leader with over a decade of experience in driving brand and growth strategies for top SaaS companies.
As a seasoned expert in B2B SaaS marketing, Sairam has helped shape the success of high-growth companies like Freshworks, Wingify, and iMocha. He also runs a popular Substack newsletter called The CMO Journal.
In this interactive session, he’ll dive into the principles of effective positioning, sharing insights on how SaaS companies can differentiate in competitive markets, attract their ideal customers, and build lasting brand value.
🔹 What You’ll Learn:
Key components of SaaS positioning
Strategies for standing out in saturated markets
Practical frameworks to refine your brand’s message
IMPORTANT: Please bring charged laptops so you can take notes and create your positioning strategy from the workshop.
Whether you're a founder, marketer, or product manager, this workshop will equip you with actionable strategies to position your SaaS brand effectively and powerfully.