Break Into Growth: How Over-Preparation Landed My Dream Job in Product Marketing
📋 What will this event be sharing?
In this online sharing session, we feature a recent grad who broke into product growth marketing role through creativity and relentless preparation. After transitioning from venture capital to community and event marketing for startups, she built a portfolio of product marketing experience—largely through volunteer projects and hands-on learning.
When a recruiter reached out with an opportunity at a SaaS company, she went all-in:
Tailoring her resume to the role in a single day.
Creating a detailed portfolio showcasing her real campaigns, website designs, articles, event photos, and social media work.
Conducting independent user research by interviewing PE professionals and summarizing insights into a report.
Drafting a content strategy proposal, a 6-month GTM roadmap, and even a competitor-based product positioning analysis—all before being hired.
Her proactive, strategic approach impressed every interviewer and ultimately won her the job over candidates with more years of experience.
This session will walk you through:
✅ How to tell your story when transitioning careers.
✅ How to design interview presentations and proposals that wow.
✅ How to conduct user research and craft GTM strategies as a candidate.
✅ Mindset shifts to stay confident and stand out—even without “traditional” experience.
If you’re breaking into marketing, growth, or product roles—or just want inspiration for your next big career leap—this session is for you.
📋 活动分享内容：
在本次线上分享中，我们邀请到一位刚毕业1年职场新人通过坚持创意和过度准备，成功拿到美国Saas公司产品增长营销 岗位。
她从风险投资转型到为初创公司义务搭建社区、策划活动、运营社交媒体，她积累了合适的产品营销作品集，大多源自自学和志愿者活动。当一位猎头推荐了一个SaaS公司职位后，她全力以赴：
在一天之内针对岗位重写简历。
制作作品集，展示她为初创公司做过的各类活动、网站、文章、摄影和平面设计作品。
采访5位私募基金合伙人，整理出用户调研报告。
基于调研洞察写出内容策略提案，并在一面前呈现出来。
二面后继续完善，制作了一份完整的6个月GTM战略规划。
终面时结合竞争分析，精准定位产品战略，准备了一份20页PPT，并现场向三位创始人展示思路。
她这种主动、深入且有逻辑的展示征服了每一位面试官，最终击败多位“经验更丰富”的候选人，顺利拿到offer。
本次分享将带你了解：
✅ 如何讲好自己的故事，实现职业转型。
✅ 如何设计令人眼前一亮的面试作品集和提案。
✅ 如何作为候选人开展用户调研、制定GTM战略。
✅ 如何在缺乏“传统经验”时保持自信、脱颖而出。
如果你正准备进入营销、增长或产品领域，或想为下一次职业突破积蓄力量，这场分享你一定不能错过！
Join Zoom Meeting https://us06web.zoom.us/j/82498487011?pwd=AeRxJbbJXkXhHm9WUrSL9rzgtBJKPU.1