The Future of SEO: How AI is Rewriting the Rules of Search
Search has changed—and it’s not just Google anymore. In this session, we’ll explore how AI tools like ChatGPT are reshaping how people find information, and what that means for your business. You’ll learn how SEO still plays a major role in your growth, what’s outdated, what’s emerging, and how to adapt your content strategy to attract organic traffic from both search engines and LLMs.
Presenter: Joe Torraca
Joe Torraca is a 14-year veteran in SEO and content strategy, and the owner of Torraca LLC, a boutique consultancy that helps agencies and brands grow through search. Over the years, Joe has led SEO strategy for Fortune 500 companies, national home service brands, financial publishers, DTC e-commerce shops, and fast-scaling startups.
In addition to technical SEO and content development, Joe specializes in streamlining workflows using AI tools like ChatGPT. He’s helped clients develop voice-driven “brains” to power blog posts, email courses, and optimized landing pages—while ensuring their brand stays human and trustworthy.
Joe has worked both in-house and agency-side, and now operates independently, helping marketing teams execute high-leverage SEO projects without bottlenecks. He is passionate about demystifying SEO for founders and small business owners and giving them tools to win in today’s evolving search landscape.
When he’s not building content systems or mentoring writers, Joe enjoys martial arts, woodworking, and spending time with his wife and twin sons in South Florida.
Key Takeaways Attendees Should Get:
How SEO is evolving with the rise of AI tools like ChatGPT and Gemini
Why foundational SEO principles still matter in 2025
How to create content that ranks—and also shows up in AI tools
A simple framework for combining SEO, brand voice, and AI workflows
Practical tools and examples you can use to start optimizing today