App Growth Summit Africa
Let’s face it—apps are the future of growth for SA brands. Yet, most app teams have the same challenge: Product and Marketing don’t always speak the same language. We’re so busy trying to build seamless customer experiences across the user lifecycle, that we forget to craft seamless team collaboration.
As a consequence:
Product teams build great apps but often lack the marketing insights to make sure they meet user needs.
Marketing teams sell great apps, but if they don’t fully understand the product, they struggle to communicate its real value.
The result? A broken user journey—big promises in ads, but a clunky first-time experience. No surprise that 85% of users drop off within 30 days of downloading an app.
We’re here to change that.
Join Us at The App Growth Summit Africa
📅 Date: 29 May 2025
📍 Location: Workshop 17, The Bank
Welcome Tomorrow and YOUKNOW are partnering to bring you SA’s very first event dedicated to app marketers and product experts for a day of real talk, real strategies and real solutions when it comes to app acquisition and activation and taking that first touch to forever.
We are proud to present this event alongside incredible partners:
OneSignal: Experts in mobile CRM, engagement, and retention.
Amplitude: The product analytics leaders, bringing deep insights into user behaviour.
MMA South Africa: The leading industry body shaping the future of marketing through mobile.
Key Chats:
The Set Up Moment | From Users to Customers: You got the download—now what? Activation is the make-or-break moment. We’ll dive into how to get users to their “Aha!” moment fast and keep them coming back.
How to Build a Full-Funnel App Growth Strategy: Funnel leaks? Let’s fix them. We’ll break down five key moves to take your app from awareness to retention, making sure users actually experience the value you’re promising.
From First Touch to Forever: Mastering App Activation & Retention Panel: Why do users drop off before they even get started? We’ll tackle the activation bottleneck, personalisation at scale, and retention tactics that actually work—with real-world examples from our panel experts
The Art & Science of Activation: Push, in-app, SMS, email—what works? When? How often? OneSignal takes the guesswork out of messaging strategies, helping you convert silent installs into engaged users with live journey building.
Networking Drinks: Grab a drink, meet sharp minds from finance, e-commerce, telco, and more—no stiff handshakes, just good chats with people who get it.
This isn’t just another industry talk. It’s a deep dive into what actually works—so you leave with insights you can apply right away .
Spots are limited—RSVP now to avoid disappointment.
Looking forward to seeing you there!