Financial Power of Brand and Why it Matters in the Context of M&As

​Explore how strong brand equity can significantly influence mergers and acquisitions, driving value and shaping successful corporate integrations.

​Keynote:

​Sergio Brodsky, Chief Strategy Office, Surge
Sérgio Brodsky is an award-winning brand and foresight consultant with international experience. As Executive Strategy Director at Landor and Board Director at Red Nose Australia, he contributes to the World Economic Forum, produced Futurecast, and authored "Foresight and Marketing Research" (Routledge).