Commercial Strategies Masterclass

​As the sports industry undergoes rapid transformation, staying competitive demands a bold rethink of traditional marketing approaches. This exclusive Digital Marketing Masterclass—delivered by leading sports marketing agency PACE in collaboration with Major Events International (MEI)—offers a unique opportunity to gain insider insights from global events including the FIFA World Cup and an exclusive look at the communications and ticketing strategy for the upcoming UEFA Women’s EURO.

​Explore how innovative digital strategies are reshaping audience engagement, driving ticket sales, and unlocking new revenue streams. From emerging event formats to the evolving fan experience, this session equips federations and organisers with practical tools to adapt and thrive in a fast-changing landscape.

​Whether you're looking to future-proof your event or elevate your marketing impact, this masterclass delivers real-world tactics and proven frameworks to help you stay ahead of the game.