​Event description

​In his insightful presentation, Eng. Ayman Abouelnasr shares a compelling case study of how he led his design team to successfully transform the navigation system of a world-class security SaaS product. The journey from chaos to clarity involved strategic thinking, collaboration, and a user-centric approach.

​Key Highlights:

​The Challenge: The existing navigation system was chaotic, hindering user experience and impeding efficient task completion. Hence, there is a need for a comprehensive redesign.

​Design Thinking Approach: Adopting design thinking principles, emphasizing empathy, ideation, and iteration. How the team went through a structured process that involved understanding user pain points, brainstorming solutions, and prototyping.

​User-Centric Redesign: Extensive user research, including interviews, usability testing, and analytics analysis, is conducted.

​Information Architecture Overhaul: How the navigation was restructured, simplifying it while ensuring essential features remain accessible.

​Visual Clarity: The redesign focused on visual clarity. Clear labels, intuitive icons, and consistent visual cues guided users seamlessly through the product.

​Iterative Refinement: The team iterated on prototypes, seeking feedback from stakeholders and end-users. They validated design decisions through usability testing and adjusted them based on real-world usage.

​Measurable Impact: Finally, he shared metrics demonstrating the success of the revamped navigation system.

​In summary, Eng. Ayman Abouelnasr’s presentation will showcase how thoughtful design, user empathy, and iterative refinement can transform chaos into a clear, user-friendly experience.

​About the speaker:

​As the former Senior UX Design Lead at IBM, Ayman applies his knowledge and 15+ years of experience in UI/UX design, content strategy, web, and mobile development, social media planning and management, and digital marketing to create engaging and impactful solutions for various clients and projects. He is also a Nielsen Norman Group UX Certificate holder, demonstrating my proficiency and commitment to user-centered design principles and best practices.

​Linkedin: https://www.linkedin.com/in/aymanaboulnasr/

​Join us at the World IA Café event to learn more about applying Information Architecture to a SAAS product from the amazing speaker, Ayman Abouelnasr. Hosted by the World Information Architecture Association and supported by the Rutgers Master of Business and Science Program, this event is perfect for those who want to learn and connect with like-minded individuals. Plus, all our speakers are volunteers, so you know they have a real passion for what they do! And if you can't make it to the live event, don't worry; we'll be recording it for you to catch up on later. Come and join us at the World IA Café event!