Integrating Information models across disciplines and domains

​About the event

​Whether we’re talking about design, content, search, or engineering, we all need an information model that captures what the user needs and cares about. But we don’t all need the same parts or even start in the same place. Michael will look at information modeling approaches that he has encountered across programming, design, content architecture, and SEO teams and the priorities they serve. Then he’ll share how we can integrate these approaches to align cross-discipline work, reduce conflicts, and ensure a consistent end-to-end customer experience.

​Speaker bio

​The speaker for this interactive event is Michael Priestley. Michael is the Principal Information Architect and Taxonomist for avalara.com, focused on the intersection of semantic content, user experience, and SEO at the enterprise scale. Michael has experience working with and across marketing, sales, training, documentation, and support content, coordinating requirements, and delivering common processes and standards. He was named an OASIS Distinguished Contributor for his development of the DITA content standard.

​LinkedIn: https://www.linkedin.com/in/michael-priestley-ca/

​Let's learn about ways to improve information modeling to better serve users.

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The World IA Café is a speaker series hosted by the World Information Architecture Association (WIAA), supported by the Rutgers Master of Business and Science (MBS) Program.

(We'll be recording the event so that you won't miss out on the exciting content even if you can't make it!)