Overcoming Innovation Inertia: Building Zero-to-One Products in Established Companies
Every successful product company faces a fundamental challenge as it scales: how do you overcome innovation inertia and unveil a second act?
Join this conversation with 2 seasoned product leaders to learn:
How do successful companies innovate beyond the core product?
How do they balance continuing to invest in the core and making longer-term and higher-risk bets?
Why is it important to develop an engine of new product innovation and what uniquely needs to be considered when doing this 0-1 work?
Inessa Lurye is a product leader and healthcare innovator focused on using technology to solve intractable problems. Most recently at Hinge Health, she led new program development for all software and two connected hardware products - creating new care solutions for those experiencing musculoskeletal pain. She also led the team that developed Hinge Health’s Women Pelvic Health program, the largest program for digital pelvic healthcare in the US, which was named a World Changing Idea by Fast Company (2023) and won the 2023 Fierce Healthcare Innovation Award. She was named the 2023 Product Management Leader of the Year (2nd place) by Women in Tech and was a finalist for the 2024 Femtech World Leader of the Year Award. Over the last 17 years, she has held product leadership roles at multiple venture-funded startups, led policy in city government, and consulted at McKinsey & Company. Inessa holds an MBA with the Highest Distinction from the Harvard Business School, an MPP from the Kennedy School of Government, and a BA, Phi Beta Kappa, from Swarthmore College.
Ibrahim Bashir has been building and shipping software for over 20 years. He was mostly recently an executive at Amplitude, where he served as the VP of product. Before that, he scaled new products at Box, service infrastructure at Twitter, and the Kindle business at Amazon. And in past lives, he studied computer science, taught algorithms courses, wrote radiology software, built e-commerce platforms, and served as a technology consultant. Ibrahim is also a prolific creator of content around the discipline of product management and craft of cross-functional leadership. You can consume his latest musings via his Substack newsletter Run the Business.