(Nonprofit Exclusive) 'Know Your Audience' Strategic Communications Workshop
Our pro-bono Visible Impact workshops simplify nonprofit communications.
In expert-led monthly sessions, seasoned communications strategists from The Favors Group provide Lowcountry nonprofit teams with tailored training, practical resources, and application guides to:
Deepen mission engagement
Increase issue awareness
Activate funders, advocates, and partners
Every session is uniquely valuable while also functioning as a series—so one-time attendees learn critical communications strategies, and returning participants stack session benefits for even greater mission visibility and community impact.
During August's 'Know Your Audience' workshop, you'll learn:
Why defining your audience segments matters and how it helps drive lasting mission growth
Where to find (and how to analyze!) behavior and mindset data—using what you already track plus trusted third-party research reports to inform your audience profiles
TFG’s “Three Keys” for creating concise audience snapshots that capture who they are, how they connect with your cause, and what moves them to act
How to use each audience profile to tailor current and future mission, program, and event communications
Simple training tools to help your internal stakeholders and staff adopt an audience-first mindset
Visible Impact is a pro-bono communications resource program exclusively for Lowcountry nonprofits, developed and facilitated by The Favors Group
2025 workshop sessions are generously presented by Lowcountry nonprofit incubator The Ripple Fund