​Through an interactive AMA and live podcast, we’ll explore how we can rewrite the story of Amsterdam Zuidoost—from “behind” to brilliant, from “underserved” to unlimited.

​Whether you're a student, professional, municipality, creator, entrepreneur, urban developer, investor or other type of Zuidoost stakeholder — this event is your invitation to be an active part of shifting the narrative.

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📅 Event Program: AMA with Stedman Graham at The Extra Mile

​8:30 – Registration & Walk-in
9:00 – Welcome + Opening Remarks - Moderator Giefa Boomdijk
9:05 – Welcome to The Extra Mile - Managing Director Ryan Weibolt
9:08 – Introducing Stedman Graham - Moderator Giefa Boomdijk
9:09 – Surprise Video Message - Surprise guest
9:10 – Surprise Guest: Introductory Question - Surprise guest
9:20 – Question 1A: Personal Leadership & Identity - Kimberly Ofori - The Bold New Company
9:30 – Question 1B: Personal Leadership & Identity - TBD
9:40 – Question 2A: Innovation - Shaquille Veldboom - Veldboom Studioa
9:50 – Question 2B: Innovation - Ali El Amraoui - ROC van Amsterdam
10:00 – Question 3A: Entrepreneurship - Barbara Boid - Next Hire & 5voorhalf
10:10 – Question 3B: Entrepreneurship - TBD
10:20 – Question 4A: Urban Development - CBRE
10:30 – Question 4B: Urban Development - TBD
10:40 – End of AMA Q&A
10:42 – Spoken Word Performance - Astrid Reeder - Poet
10:48 – End of First Performance
10:50 – Musical Performance - Graziella Hunsel Rivero - ZO Jazz stage
10:55 – Closing Words & Thank You - Moderator Giefa Boomdijk
11:00 – Coffee & Networking