Masterclass - Current tech trends and how they relate to doing Business in International Markets
Current tech trends, such as artificial intelligence, cloud computing, blockchain, and digital payments, are reshaping how businesses operate in international markets. In this session, you will have the opportunity to learn how these technologies enhance automation, security, and global collaboration, helping companies scale efficiently and stay competitive worldwide.
The session will be held by Rafael Fernández-Álava, professor of Business Management at CUNEF Universidad. Graduated in Law, with a Master's Degree in Data Management and Big Data, and a PhD in Economics and Business, he has been the Global Marketing Director of DIAGEO, the Marketing and Sales Manager of tudespensa.com, and currently the Communication and External Affairs Director of Costa Crociere.
If you are interested in how new technologies are applied to today's business world, do not miss this sessión. We are looking forward to see you!