Creating product claims: Think like a lawyer - with Heather M. Bustos (Bustos Law Group) and Susanne Mitschke (Citruslabs)
Join Heather M. Bustos, Partner/Owner of Bustos Law Group, and Susanne Mitschke of Citruslabs for a discussion on how skincare/cosmetic, superfood & supplement brands can create product claims without getting in trouble. Learn the pros and cons of different study designs and how they impact your ability to make certain claims. Gain a general understanding of which types of claims are allowed, which ones are a big "no-no", and learn how clinical trials can make a difference in substantiating your product claims.
Here is what we will discuss:
What makes a robust clinical study
Different forms of study designs (we will discuss perception studies, single group clinical trials, crossover studies, and randomized control trials)
Different methodologies to collect data as well as their advantages and disadvantages (for example: questionnaire only vs. bloodwork vs. objective skin measurements)
Case studies from Bustos Law Group
Strategies on what to do when you receive an FDA warning letter
Join Heather & Susanne for a 40-minute workshop on Thursday, October 13th, 2022 at 10:00 AM PST (1:00 PM EST).
About Heather Bustos and Bustos Law Group:
Heather is Partner/Owner of Bustos Law Group, a boutique regulatory compliance firm, based in Texas. Bustos Law Group works with companies offering supplements, cosmetics, food, devices, and OTC drugs and helps companies succeed by reviewing their products for compliance with FDA, FTC, and CBP regulations.
Heather has a background as a former corporate general counsel, which rounds out her ability to assist companies ranging from startups to Fortune 500. Heather has a proven ability to think creatively about business strategies for compliance and makes the process easy to understand.
She has helped numerous companies get into grocery chains and worked with foreign Fortune 100 cosmetic companies to expand their brands to the U.S. by reviewing their full line of products and marketing for federal compliance.
About Susanne Mitschke & Citruslabs:
Susanne is the co-founder & CEO of Citruslabs the fastest-growing CRO (contract research organization) for brands. Citruslabs' mission is to provide brands with affordable clinical studies to create research-backed product claims that drive business growth. Brands like HUM Nutrition, Supergut, Saie Beauty, Common Heir, and Your Super are trusting Citruslabs with their clinical studies.
Susanne is passionate about supporting brands to achieve scientifically valid health claims and was named Forbes 30u30 in 2018 and 2020. Before Citruslabs, Susanne created the #1 health app for baby boomers called MindMate which has won multiple awards and is often titled "the ultimate Alzheimer's app".