Market & Competitor Analysis 101: Building Your Strategy from the Ground Up

​Every great startup begins with a sharp understanding of the market it’s entering. But too many founders either skip this step — or do it wrong. The result? Missed opportunities, flawed positioning, and wasted resources.

​In this tactical session, Daniil Shcherbakov will break down how to do market and competitor analysis the right way — without hiring an agency or spending months stuck in research mode. You’ll learn a simple, founder-friendly process to uncover trends, map out your competitive landscape, and turn insight into sharper strategy (and stronger investor decks).

​We’ll cover what investors actually want to see on your “Market & Competition” slides, how to gather reliable data on a budget, and how to translate it all into smarter decisions.

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​🎯 What You’ll Learn:

​✔️ Why market and competitor research is the real starting point of your strategy

​✔️ A step-by-step method to analyze your market — lean, fast, and focused

​✔️ How to spot direct vs indirect competitors (and avoid false signals)

​✔️ What to include in your pitch deck’s “Market & Competition” slides

​✔️ Tactical ways to gather data via SEO tools, customer interviews, and even secret shopping

​✔️ How to turn competitor weaknesses into your competitive edge

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​👤 Meet Your Host: Daniil Shcherbakov

​🔹 Co-Founder of TonTon Games

​🔹 Raised over $5M in startup funding

​🔹 MBA, University of Cambridge (Judge Business School)

​🔹 Scaled global ventures including Fibrum, Radario, and e-gree

​🔹 Trusted mentor at Oneday, Barclays Eagle Labs, LSE Generate, Google for Startups, and Accelerate Cambridge

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​Whether you’re fundraising, refining your positioning, or just trying to stand out in a crowded space — this session gives you the tools (and mindset) to approach market analysis like a strategist, not just a founder.