​You have an idea. You talk to customers. They smile, nod, and say it sounds great.

You feel good. But are you any closer to knowing if your startup will survive?

​Talking to customers is not enough. Asking the right questions is everything.

​In this two-part workshop based on The Mom Test — the legendary guide to customer conversations — Gerald Vanderpuye, one of only two instructors officially certified by the book’s author, will teach you how to collect real, reliable feedback without falling into the trap of biased praise.

​Whether you're still validating your MVP or already in the market and looking to refine your product and strategy, this workshop will give you concrete tools to transform conversations into actionable insights and build a startup that actually meets a real need.

​What you’re going to learn :

​Part 1 — May 12th, 18:00

👂 How to run real customer conversations without falling into the "polite lies" trap
❓ How to ask questions that give you real data (and not vague encouragement)
🏹 How to spot your true first users and secure your first three real customers
🚫 How to avoid the biases that waste time, money, and energy

​Part 2 — May 28th, 17:30

🧠 How to extract, prioritize, and validate your hypotheses
🎯 How to deeply identify and reach your ideal customers
📈 How to turn insights into clear next steps, experiments, and strategic iterations
🛠️ How to practice, structure, and improve your learning conversations

--> TO REGISTER TO PART 2, REGISTER HERE

​About Gerald Vanderpuye

​Gerald Vanderpuye is a tech and social entrepreneur with a passion for helping founders truly understand their customers.

He co-founded BuyerDeck (now Shodeck), a B2B sales platform that won MassChallenge UK's Startup of the Year in 2015 and is now used by tech companies worldwide.
In addition to his work in tech, Gerald co-founded Impact Brixton, one of Europe’s leading innovation hubs — and the largest Black-owned co-working space in Europe — supporting more than 400 entrepreneurs and change-makers.

​Gerald is one of only two people officially authorized by Rob Fitzpatrick, author of The Mom Test, to deliver The Mom Test workshops. His energy, experience, and commitment to helping entrepreneurs ask better questions — and build better companies — make him a unique guide for founders serious about customer discovery.