Conscious Influence: Harnessing B2B Creators to Tell Your Brand’s Story
As authenticity increasingly drives B2B decision-making, brands are expected to embrace expert voices over polished brand messaging. This webinar brings together marketing strategists and creator economy leaders to explore how B2B brands are finding and partnering with mission-led influencers to humanize complex solutions and credibly align their values with their value propositions.
What You'll Learn:
Why Influencer Strategy Matters: Understand why every B2B brand needs an influencer approach to build trust, especially when sustainability and social impact are central to your positioning.
Choosing the Right Creators: Learn how to identify third-party experts who align with your brand values and can credibly speak to both your mission and business impact.
Humanizing Complex Topics: Discover how creators simplify technical sustainability narratives, like supply chain transparency or carbon reduction, making them compelling and relatable.
Real-World Success: Explore how conscious brands have partnered with creators to address skepticism, educate customers, and build credibility around their commitments.
Amplifying for Impact: Get practical tips on how to activate and extend creator content across digital channels to maximize reach and reinforce your message at every stage of the buyer journey.
Speakers:
Keith Zakheim, CEO, Antenna Group. Keith is a marketing and communications agency executive who has led Antenna Group’s growth into the leading partner for conscious brands in the climate, real estate, and health sectors.
Paul Newton, EVP of Experiences and Innovation, Antenna Group. Paul leads an integrated team of creatives, makers, technologists, producers, and project managers who deliver innovative marketing solutions for clients looking to drive a tangible positive impact on society and the world.
Nicholas Guy, CEO, No Logo. Nick founded and built No Logo into the world’s largest mission-led creator marketplace. Obsessed with helping creators create, his work has enabled top brands to more authentically tell their stories and connect with millions of customers and consumers worldwide.