Strategic Narrative—How to Raise Capital, Close Deals, and Ignite Market-Defining Movements
We all know story is powerful.
Some of us might even know how Silicon Valley unicorns like Salesforce, Tesla, HubSpot, Gainsight, and others used it to scale. And so you might be wondering, “how can I use story to do the same for my company?”
Because you know that story isn't just shiny foil you wrap around your product to make it sell. Story is everything. Which is why Ben Horowitz said story is strategy. It's how Steve Jobs, Elon Musk, Marc Benioff, and others defined categories and inspired hypergrowth movements.
So you may be asking...
How Might ClimateTech Founders & CEOs Use Story to Scale Their Companies?
Join me for this paradigm-shifting workshop in which we'll discuss how climate entrepreneurs can use strategic narrative to inspire radical, strategically-coherent behavior change in sales, marketing, fundraising, recruiting, and more.
We'll explore...
How to position your solution to overcome the massive go-to-market obstacle climate solutions face.
How to create alignment and inspire action from diverse stakeholders towards a common goal.
The 5-Act story structure Silicon Valley unicorns as well as history's greatest social leaders (Gandhi, MLK, others) used to crystallize their strategies and inspire movements.
...and more.
This workshop might challenge you. But my hope is that by the time you leave, you will see your business and your role as a leader in a completely new way, and be better-equipped to navigate a dynamic, extremely complex business landscape to ultimately find product-market fit and go-to-market success.
Hope to see you there!
About the Host
My name is Evan Ross. I spent 8 years as a marketer and then strategic narrative consultant in Silicon Valley helping founders radically transform their companies through story. Since the start of last year, I've been working exclusively with entrepreneurs and leaders in climate as well as other socially-aligned fields.
Connect with me on LinkedIn to learn more: https://www.linkedin.com/in/evan-ross-a74b8778/
By registering for this event, you agree to share your registration information with the organizers of SF Climate Week.