Avid Collective Event | Vibe Check: Mastering Gen Z Engagement with Publishers, Community & Content

​The playbook on how brands can win trust, relevance, and engagement with Gen Z by leveraging publisher communities, creator-driven storytelling, and culture-first content.

​​Brands are investing more than ever in Gen Z, yet many fail to connect. Traditional campaigns aren’t cutting through, and it’s time for agencies to rethink how they engage this audience.

​​Join us for an exclusive discussion on how publisher-led communities, creator-driven storytelling, and culture-first branded content are reshaping the way brands build trust and relevance with Gen Z.
🎤 Lauren Meisner of Centennial World, is flying in to deliver a powerful keynote on “The Virality Myth” — why going viral isn’t a Gen Z content strategy in 2025, and how brands and publishers risk losing relevance if they don’t evolve.

💡 Leah Stalker, Marketing Lead - Avid, will dive into why a one-size-fits-all approach fails with Gen Z, and what to do instead.

🎙️ Paige X. Cho (Bolster Group) joins the panel to share real-world insights on navigating content campaigns with clients, creators, and cultural nuance.

We’re busting outdated myths, spotlighting smarter strategies, and revealing how to get real cut-through with Gen Z using publishers and creators in the right way.

​​Stay after the discussion for drinks, networking, and the chance to connect with peers shaping the future of Gen Z marketing.

​​🔹 Spots are limited – secure your place today.