SME Adam Gordon | Telling your best story to all your audiences

​Adam Gordon is a senior marketer who has helped grow a wide range of technology companies and, over the past year, his entire focus has been on climate and climate tech companies. Adam's primary superpower is storytelling. What they often don’t teach in business school is that the best story wins. Not the best technology or the best service, the best story. He helps companies get their core story precisely right, then use that as the foundation for all the subsequent communications. When you combine the artistry of brand with the agility of performance marketing you get a powerfully engaging combination. Here is a great article about this.

​SME office hours are recurring, unstructured, open group calls with one of our SMEs with the purpose of up-skilling and sharing knowledge. The topics are decided by those of you who show up, so bring your burning questions.