Stop Selling, Start Listening: Why Most Pitches Fail Before They Start
Event Description:
Most failed pitches have nothing to do with your product — and everything to do with what you didn’t hear.
In this hands-on workshop, we’ll unpack why the traditional pitch often falls flat, and how great sellers flip the script: they listen first. You’ll walk through a real-world scenario where a promising pitch goes off track — and learn how to catch the disconnect before it costs you the deal.
You’ll learn how to:
• Quickly assess what actually matters to your customer
• Spot subtle signals that your message isn’t landing
• Shift your offer in real time — without losing trust
• Uncover the buyer’s real “value triggers”
• Avoid feature-dumping and lead with relevance
• Decode what your customer means (not just what they say)
• Align your pitch with your buyer’s current priorities
If you’ve ever thought “that should’ve closed” and walked away frustrated — this session will help you see exactly what went wrong and how to fix it.
About the Host:
Julian Espinosa is the founder of Sizzle, a healthcare startup for dietitians launched in 2022 with $100K in seed funding. In under two years, Sizzle has grown into a self-sustaining business, driven by its own revenue. Before that, Julian led high-performing digital marketing teams and drove over $15M in SMB sales — giving him rare insight into how to sell smart, adapt fast, and win without burning out.