In Climate: Marketing — Taking Climate Solutions to the Next 100 Million
We’re living in uncertain times—economically, socially, and environmentally. But one thing remains clear: the climate crisis demands scale, urgency, and impact. To reach the next 100 million people, we need marketing that moves beyond superficial messaging to authentically engage communities at a grassroots level, turning powerful ideas into widespread, meaningful action.
Join leading marketing and growth leaders at the intersection of climate and communication for an engaging conversation on how marketing not only informs and educates but also mobilizes massive action.
We’ll explore how marketers and climate businesses can effectively bring breakthrough solutions to wider audiences, shaping not just how we market products or services—but how we market transformative ideas.
🔥 Core themes we’ll cover:
Marketing as a climate solution: How great marketing moves sustainability from niche to mainstream, shaping behaviors and mindsets at scale.
Storytelling in turbulent times: Crafting narratives powerful enough to break through noise, inspire hope, and spark action amidst uncertainty.
Scaling ideas, not just products: Going beyond traditional marketing roles to influence education, advocacy, and cultural shifts—reaching millions, not just thousands.
Navigating uncertainty in your climate-marketing career: Real, practical guidance on building resilience, maintaining creativity, and having meaningful impact even during periods of economic or industry instability.
Meet the speakers
Kristen Shaw
Climate Change | Circular Economy | Data-Driven Leader | Growth Advisor | Marketing Strategy | MBA | Terra.do Fellow
Melanie (Vega) Adamson
Founder & CEO @ Alder & Co. | Global Marketing Leader for Climate Tech & Energy
Elizabeth Metro (Mackay)
Senior Marketing Manager @ ev.energy | Terra.do Fellow
Bodhi Debnath
Advisor & Head of Growth @ Terra.do | Founder @ Project 3rd Rock | maker & product-led growth practitioner.
Who should attend?
Climate innovators, founders, sustainability leaders, and anyone looking to leverage marketing expertise to scale their climate solutions. Marketers, communicators, and storytellers passionate about driving meaningful climate action will also find valuable insights and connections.
By registering for this event, you agree to share your registration information with the Climate Career Week 2025 Organizers.