

Fintech PR Playbook: How to Gain Global Media Attention
In today's competitive fintech landscape, securing international media coverage is crucial for scaling and establishing trust credibility. But how do you cut through the noise and position your startup on the global stage?
Join us for the session "Fintech PR Playbook: How to Gain Global Media Attention" on 2 April in Rockit, led by Julija (JJ) Jegorova, Founder of Black Unicorn PR. Learn insider strategies, proven tactics and real-world case studies that will help your startup attract the attention of both trade and top-tier media.
Following the session, stay for a panel discussion featuring journalists Anda Asere (Labs of Latvia, Finday.lv) and Tarmo Virki (Nature Backed pod, ex-Reuters), who will share their perspectives on fintech storytelling, media relations, what makes them ick and tick, and what journalists look for in a compelling story.
This is a must-attend session for fintech founders, marketing professionals, and anyone looking to amplify their startup’s global reach through PR.
🦄 3pm-3.45pm: "Fintech PR Playbook: how to gain global media attention" practical session with Julija (JJ) Jegorova, Black Unicorn PR
🎙️ 3.45-4.30pm: panel discussion with Anda Asere and Tarmo Virki