Mapping & Measuring Critical User Journeys

​In this session, Jon and Ibrahim will discuss how you as a product manager can understand the truly critical user journeys for a product, how to map them and link them to your company's strategy, and how to measure them in a way that helps you prioritize as well as communicate with leadership.

​​Join this session because:

​​1. You want to escape the feature factory and start building products that have a meaningful business outcome.
2. You want to be a strategic leader in your company, determining the most impactful direction for your product.
3. You want to better understand your product levers and how they can help you drive your business forward.

​​Jon Harmer is a former chef who became a product management leader over the last 25+ years. Currently a lead product manager at Google where he has worked in Gmail, Google Cloud and Google's Core Developer areas. Before Google, Jon held numerous product leadership and consulting roles across multiple industries, including SaaS, telecom, AdTech, FinTech, online media, healthcare, retail, automotive, and public safety. Jon has coached and mentored hundreds of Product Managers and founders around the world through Google For Startups, Techstars, Product School, Tech Under 20, Georgia Tech, and Atlanta Tech Village. You can learn more from Jon via his Maven Course.

​​​​Ibrahim Bashir has been building and shipping software for over 20 years. He is currently an executive at Amplitude, where he serves as the VP of product. Before that, he scaled new products at Box, service infrastructure at Twitter, and the Kindle business at Amazon. And in past lives, he studied computer science, taught algorithms courses, wrote radiology software, built e-commerce platforms, and served as a technology consultant. Ibrahim is also a prolific creator of content around the discipline of product management and craft of cross-functional leadership. You can consume his latest musings via his Substack newsletter Run the Business.