Workshop:B2B Sales and Fundraising with AI tools

​Who is this workshop for?

Startups, scale-ups, and SMEs struggling with prospecting and client acquisition as well as finding investors and fundraising. Many founders don’t know how to structure their outreach, which tools to use, or how to generate responses from cold emails and calls. Some hesitate to even start because they don’t know how to find contact details or what to say. In this hands-on workshop, we will tackle these challenges together. By the end of the day, you will walk away with new leads, concrete outreach strategies, email templates, call scripts, and a clear sales cadence to follow.

What will we cover?

1. Lead Generation
o How to find high-quality leads
o The best tools for lead generation
o Practical ways to build targeted lists
2. Outreach Strategy
o How to structure an effective outbound sales strategy
o Crafting compelling email templates and call scripts
o Designing sales cadences (step-by-step sequences for successful outreach)
3. Cold Calling & Emailing
o How to get replies from cold emails
o Structuring cold calls with confidence
o Overcoming objections
4. LinkedIn for Sales
o Leveraging LinkedIn for prospecting
o How to connect and engage with decision-makers
o Automating LinkedIn outreach (without being spammy)
5. Lead Nurturing & Lead Scoring
o The reality: Only 2-3% of your leads are ready to buy today
o How to nurture leads until they are sales-ready
o Identifying hot leads with lead scoring

What do you get?

A full day of hands-on training
New leads & a structured outreach plan
Email and call scripts that are proven to work
Expert feedback on your outreach strategy
Real-world best practices from 350+ companies

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​Our Experts:

Jorik Van den Bosch - LinkedIn
Co-Founder | School of Sales

Mike Sklyarov - LinkedIn
Angel Investor | Fundraising Mentor | MBA Chicago Booth

​​Natalia Kolupaeva - LinkedIn
Angel Investor | MBA Chicago Booth