MasterClass: How to launch, generate buzz, & avoid PR disasters
🖊️ Description
This interactive workshop is designed to give startup founders a crash course in marketing and public relations, offering proven strategies to launch successfully, generate buzz, and avoid common PR missteps 📣
🎯 Objectives
During the session, you will learn to:
Effectively reach target audiences
Establish credibility and social proof
Structure a launch for maximum reach
Identify story angles that drive engagement
Create content that accelerates inbound demand
Work with journalists to ensure high-quality editorial coverage
Attain long-term business growth with a holistic communications strategy
Avoid common PR mistakes that alienate customers and undermine growth
👩🏼🏫 MasterClass Flow
Part One
Why early-stage PR matters
Aligning PR with your business goals
Building your narrative: mission, values, and positioning
Who your audience is—and what they care about
Part Two
The role of milestones in PR (funding, product, hires, etc.)
Media assets: messaging, media kits, talking points
Deciding what is news—and what’s not
Part Three
How to pitch (and what not to say to a journalist
Launch/Announcement day checklist for success
Amplifying coverage and building long-term momentum
💁 Participation
The MasterClass is open to founders and aspiring founders, so you will be asked to submit your LinkedIn profile for verification.
🔒 Space Limit
The space limit is 20 people to ensure quality of interactions, so be fast to secure your spot.
About Aaron 🌟
Aaron Endré is the founder of Endré Communications, a marketing and PR firm dedicated to accelerating the adoption of breakthrough climate and deep tech solutions.
Over 15 years in Silicon Valley and Europe, Aaron has helped early-stage technical and science-driven startups craft compelling narratives, secure top-tier media coverage, and scale their visibility across competitive global markets.
His project portfolio spans carbon capture, nano-materials, clean-tech mobility ventures and includes 3 unicorns that collectively raised more than $3 billion in funding.
About Growth&Glory 🏆
Growth&Glory accelerates seed + climate deep tech founders to the markets by providing them with the scaling business know-how, access to the capital and corporate customers and strategic partners.