BA & PM - Velotio Tech Space: Introduction to PLG (Product-Led Growth)

​Velotio Tech Spaces is a platform to have live conversations about anything and everything in the tech space. It's a way to keep the spirit of community, learning, and sharing knowledge alive. And unlock geeky conversations with peers to continually bring out in-depth discussions and powerful knowledge-sharing sessions.

​​​Here’s presenting the first meet-up of the Backend Engineering tech space. Read on to know more details.

​​​The Agenda:

​Expert Session (45 mins): Introduction to PLG (Product-Led Growth)

• ​Most B2B companies are going crazy over PLG right now. All investor decks and products are being changed to showcase a PLG story.

• ​What is PLG and why is it a big deal?

  • ​Self-serve features & easy onboarding to enable users to get benefits from the product without sales or support help.

  • ​Reduce sales investment.

  • ​Viral growth → if a user can invite colleagues or teammates.

• ​Study the PLG strategy of a few products: Asana, Airtable, Snyk, Twilio, Notion, Invision, etc.

• ​What are PLG maturity stages?

  • ​Evaluation

  • ​Activation

  • ​Expansion

• ​What types of products are suited for PLG motion and which are not?

• ​15-min QnA

  • ​Can your team benefit from a PLG motion? How, why?

​Good reads on PLG - if you want to prep:

• ​https://openviewpartners.com/product-led-growth/#.Yh48jZNByrM

• ​https://www.productled.org/foundations/what-is-product-led-growth

• ​https://www.accel.com/noteworthy/what-is-product-led-growth

• ​https://www.field-guide.unusual.vc/field-guide-enterprise/introduction-to-plg-product-led-growth