Recruitment Revolution: What Great Commercial Ads Can Teach Us About Hiring Success

​You can't hire anyone until you get their attention first, which means crafting standout, out-of-the-box content is crucial. Remember: you’re not just selling any products, you’re offering life-changing opportunities. A job is a high consideration purchase, demanding more intentional and creative approaches to communication. Join Elena from award-winning creative agency SkillScout, to discover how talent acquisition can learn from commercial advertising techniques to attract and engage top talent. Transform your talent acquisition strategy with the creativity and rigor of commercial advertising!

​In this session: 

• ​Explore real-world examples of successful recruitment marketing campaigns

• ​Discover out-of-the-box ideas and unconventional methods inspired by commercial advertising to make your recruitment efforts stand out in a crowded market.

• ​Gain practical tips on building the right teams inside and outside of your organization to achieve brand success

​Elena Bio: 

​Elena Valentine is the Co-Founder and Executive Producer of SkillScout, an award-winning creative studio with strong roots in talent acquisition and employer branding. Over the past decade, Elena and her team have crafted impactful visual stories that help candidates make life-changing career decisions. Whether working with Fortune 100 companies or small businesses, SkillScout celebrates the unique essence of each brand and its people, transforming them into compelling stories that drive significant results.