Layering AI into your B2B Product and GTM

​AI is affecting virtually every aspect of SaaS businesses but the hype is deafening.

​So, as a tech company leader:

• ​how do you decide where to layer AI into your roadmap?

• ​how do your business buyers & users assess AI value?

• ​how do you change your positioning and GTM with AI?

​Join this session for a lively discussion between two B2B Product & Marketing leaders.

​Anurag Wadehra is a growth coach to tech companies, after 30+ years in operating roles at companies like Google and P&G. He was a founder or operator at 6 startups and has been CMO of two public SaaS companies. He has coached and mentored 100+ tech founders and operators. Anurag writes Growth Matters newsletter and teaches live online courses at Maven on finding PMF and scaling GTM. He also offers self-paced video courses to get started.

​Ibrahim Bashir has been building and shipping software for over 20 years. He is currently an executive at Amplitude, where he serves as the VP of product. Before that, he scaled new products at Box, service infrastructure at Twitter, and the Kindle business at Amazon. And in past lives, he studied computer science, taught algorithms courses, wrote radiology software, built e-commerce platforms, and served as a technology consultant. Ibrahim is also a prolific creator of content around the discipline of product management and craft of cross-functional leadership. You can consume his latest musings via his Substack newsletter Run the Business and also join his upcoming cohort-based course on Maven.