EMAIL KICKSTART: Your 1st 100 Subscribers (A 21-Day Beginner's Sprint to Email Marketing Success)
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A beginner-friendly program that breaks down the overwhelm of starting email marketing into simple, daily tasks anyone can follow.
EMAIL KICKSTART: Your First 100 Subscribers
A 21-Day Beginner's Sprint to Email Marketing Success (And Your First Steps to Monetization)
Sprint Duration: Thursday, April 3 - Thursday, April 24, 2025
In just 21 days, you'll
Clarify your brand foundation,
Set up your email platform,
Create a valuable lead magnet,
Write engaging welcome emails,
Plan your first 90 days of content, and
Attract your first 100 subscribers.
But we don't stop there - you'll also learn the foundations for transforming these subscribers into paying customers in the coming weeks.
Bonus:
Entry to (Zoom) Wednesday Writers Workshop for 12 Weeks - Live Writing exercises, feedback and support.
21-DAY EMAIL KICKSTART SPRINT SUMMARY
PREPARATION
Day 0 (Wed, Apr 2): Sprint Preparation - Gather all necessary tools, resources, and complete the "Email Income Potential" worksheet to set your foundation for success.
WEEK 1: BRAND FOUNDATION & PLATFORM SETUP
Day 1 (Thu, Apr 3): Brand Voice & Vision - Define your core brand values, unique selling proposition, and create a simple mission statement.
Day 2 (Fri, Apr 4): Email Marketing Goals - Set specific goals, define success metrics, and identify who you want to serve with your emails.
Day 3 (Sat, Apr 5): Choose Your Email Service - Research and select the right email platform for your needs, create your account, and complete basic setup.
Day 4 (Sun, Apr 6): Connect Your Website - Add a signup form to your website, set up a temporary offer, and test your form functionality.
Day 5 (Mon, Apr 7): Design Your First Template - Create a branded email template with your colors, fonts, logo, and social media links.
Day 6 (Tue, Apr 8): Setup Basic List Details - Configure your subscriber list, thank you page, confirmation email, and double opt-in.
Day 7 (Wed, Apr 9): WRITING WORKSHOP & CATCH-UP - Attend the workshop, complete unfinished tasks, and prepare for Week 2.
WEEK 2: WELCOME & CONTENT PLAN
Day 8 (Thu, Apr 10): Your Subscriber's Journey - Define your ideal subscriber, their problems, and sketch a value ladder of potential offerings.
Day 9 (Fri, Apr 11): Welcome Email #1 - Write your introduction email with a compelling subject line, personal introduction, and clear expectations.
Day 10 (Sat, Apr 12): Welcome Email #2 - Create your value delivery email with helpful resources and a personal story to build connection.
Day 11 (Sun, Apr 13): Welcome Email #3 - Develop your engagement email highlighting your approach to solving a common problem.
Day 12 (Mon, Apr 14): Your 90-Day Email Calendar - Plan 12 weekly email topics including potential offer introduction weeks.
Day 13 (Tue, Apr 15): Set Up Welcome Sequence - Schedule and test your welcome emails to ensure everything works perfectly.
Day 14 (Wed, Apr 16): WRITING WORKSHOP & CATCH-UP - Get feedback on your welcome emails and learn pre-selling concepts.
WEEK 3: LEAD MAGNET & FIRST 100 SUBSCRIBERS
Day 15 (Thu, Apr 17): Choose Your Lead Magnet - Select a problem to solve and format for your lead magnet that aligns with your brand.
Day 16 (Fri, Apr 18): Create Your Lead Magnet - Develop valuable content with a benefit-focused title, clear formatting, and professional branding.
Day 17 (Sat, Apr 19): Design Your Signup Page - Create a high-converting landing page with compelling headline and clear benefits.
Day 18 (Sun, Apr 20): Share With People You Know - Reach out to your network and ask them to share your lead magnet with others.
Day 19 (Mon, Apr 21): Social Media Promotion - Launch your lead magnet on key platforms and notice which messages get most engagement.
Day 20 (Tue, Apr 22): Community Outreach & Subscriber Insights - Contribute to relevant communities and identify potential problems subscribers want solved.
Day 21 (Wed, Apr 23): WRITING WORKSHOP & CATCH-UP - Get feedback on your lead magnet and learn about turning subscribers into customers.
Day 22 (Thu, Apr 24): CELEBRATION & MONETIZATION PREP - Review your progress, thank your subscribers, and draft your first paid offer.