AI for Better Marketing
AI for Better Marketing: A No-Nonsense Workshop for Real Results
Tired of marketing guesswork? Discover how AI can transform your decision-making, save hours of work, and unlock genuine growth – all without the typical tech jargon.
"Really bloody useful" - JE, Fractional CMO
⭐ 4.7/5 Average Rating from Previous Participants ⭐
What Participants Say:
"Very practical and easy to understand" • "Excellently presented" • "So thorough and clear"
About this event
Marketing shouldn't feel this hard – but it does, doesn't it?
Are you sick of:
✓ That nagging feeling you should be posting more on LinkedIn?
✓ Wondering if you should copy what your competitors are doing?
✓ Second-guessing every marketing decision you make?
(If you've ever lost sleep wondering whether you need "a TikTok strategy", this is for you.)
It's normal to question if you're focusing on the best tactics, pricing your services correctly, or simply posting the right content. You're not alone. This workshop is your chance to take control, cut through the AI hype, and start making smarter marketing decisions that actually grow your business.
What Participants Say:
What was the most valuable thing you learned?
"Just how much I can include in my prompts, and how to converse with AI – Revelatory!"
"The 'AI is like a...' analogy will stay with me."
"Practical ways to 'put gold in and get gold out' – and the attitude to take when working with AI."
Over 90 minutes, you'll learn:
Practical, no-fluff ways to use AI tools that will transform your marketing efforts – and your mindset. Designed specifically for freelancers, solopreneurs and SMEs, this whirlwind tour shows you how to use AI to:
Gain better customer insights (without spending a fortune)
Decide which marketing tactics are right for YOUR business
Evaluate your pricing to figure out if you could be charging more
Keep the human touch that makes your business unique
You'll also discover:
How to train AI to match your unique tone of voice
Dictation techniques that help AI understand your communication style
How to make better decisions faster (especially helpful for ADHD brains)
We'll also cover important ethical considerations and privacy/GDPR implications when using AI for marketing.
After This Workshop You'll:
Know which AI tools to use for different marketing tasks
Have the confidence to create better content in less time
Be better able to make data-driven decisions about your business strategy
Understand how to keep your unique voice while leveraging AI assistance
YOU'LL GET:
A 60-minute overview of multiple ways you can use AI to better improve the marketing of your business
30 minutes for proper Q&A (not just surface-level answers) – and interactive demos
Real examples you can adapt to your business
Copy-and-paste AI prompts that work
30-day access to the recording
A detailed workbook with all materials
Real-world examples showing how AI transformed my own marketing processes and client results
👍 8.6/10 Likelihood to Recommend to Colleagues
What Participants Say:
How would you describe the workshop in under five words?
"Really bloody useful" - JE, Fractional CMO
"Very insightful" - JG, Narrative Designer
"Fab, fun & so informative" - BS, Neurodiversity Consultant
Workshop Structure:
10:30-10:40 - Introduction
10:40-11:30 - Core AI marketing concepts and techniques
11:30-12:00 - Q&A and optional interactive demos
THIS WORKSHOP IS FOR YOU IF:
You're great at what you do – but feel stuck on how to market it
You want to make smarter decisions about where to focus
You're ready to invest time in doing things properly
You appreciate straight talk, not jargon
THIS ISN'T FOR YOU IF:
You want magical overnight success
You want to replace humans with AI
You prefer theory over practical action
This workshop is primarily designed for freelancers, solopreneurs and small business owners. If you work in large corporate environments with strict AI approval processes, this may not address your specific challenges.
Date: Wednesday 5 March 2025
Time: 10.30am–12pm
Location: Online
Limited spaces available – previous workshop sold out.
A NOTE ABOUT ACCESS:
We believe good marketing education should be available to everyone building something meaningful. If you're experiencing financial hardship (redundancy, between roles), please email hi@anderstrue.co to discuss discounted or free tickets.
ABOUT YOUR HOST:
Susi Castle, founder of Anders & True, brings a decade of marketing expertise to help business owners make confident, evidence-based decisions. With formal training in marketing and brand management (including three Mini MBAs) and experience working with startups to international corporations, Susi knows what it takes to succeed. Her workshops combine rigorous knowledge with practical tools – all delivered with candour and warmth.
PRICE INCLUDES VAT:
Price of £77 includes VAT of £12.83. If you need a VAT receipt, please email money@anderstrue.co for full receipt after the event has ended.