Winning the AI race: how smart teams use data to drive growth
Spoiler: It’s Not Just About the AI. It’s About What You Do with Your Data.
Every scale-up is being told to “do something with AI.” But while tools like ChatGPT, or AI dashboards sound impressive, they don’t create real differentiation. Your competitors have them too.
The edge comes from something else: using your own data to make better decisions, faster—and building the culture, systems, and habits to do that consistently.
In this keynote, Simon Jackson shares a practical framework for building a data advantage that doesn’t depend on AI hype, but on data discipline. Whether you’re starting lean or scaling fast, this talk will help you use data to align teams, prioritize smarter, and drive outcomes.
✅ What You’ll Learn
By the end of this session, you’ll:
Cut through the AI noise and understand where real business value comes from
Learn why commoditized AI won’t give you an edge—but your data might
Rethink how product, marketing, and growth teams can use data to prioritize better
See how to start lean—even without a dedicated data team
Get real stories of how companies scaled experimentation and analytics from day one
Walk away with a simple framework to turn your data into actions, not just dashboards
🎯 Who This Is For
This is not a technical AI session. It’s built for:
Growth and Product leaders at scale-ups looking to turn data into outcomes
Experimentation or Marketing teams trying to justify what’s working (and what’s not)
Founders and operators building early data habits without a full data team
Anyone who wants to move from insight → impact—and avoid wasting time with AI fluff
👤 About the Speaker: Simon Jackson
Simon has helped scale some of the world’s most advanced data organizations—from building internal tooling at Meta, to supporting hypergrowth at Canva, to driving Booking.com’s massive experimentation program.
He now helps scale-ups:
Build experimentation programs from scratch
Align AI and ML initiatives with real business goals
Avoid drowning in dashboards and start acting on the right data
He’s been recognized as a top A/B testing influencer by Kameleoon, and contributes regularly to platforms like Eppo.
“Everyone has access to AI. The ones who win? They know how to use their own data to make better decisions.”
📅Tuesday, May 27 at 11:00 AM CET
🔗Register now to learn how to build a data advantage your competitors can’t copy