

The B2B LinkedIn Playbook for Invisible Experts
A 5-day challenge to start selling on LinkedIn—without selling your soul.
Are you the best-kept secret in your industry?
You’ve invested in your career—certifications, licenses, graduate degrees.
Clients love your work.
You deliver real results.
But when it’s time to find new business, things get murky.
You’re not a salesperson.
You don’t want to chase people.
You want clients to come to you for the right reasons.
And you know LinkedIn could help.
(Your competitors sure make it look easy.)
But you're not sure where to start—or how to show up without feeling awkward or salesy.
That’s what this challenge is for.
In just 5 days, you’ll get a strategy and a simple system you can use to:
Start getting warm leads from your content and your network
Connect with more ideal clients and partners
Build trust—without playing the fake authority game
All in a way that actually feels like you.
Who this is for:
B2B business owners who’ve been in business for 2+ years and want to grow.
No cold DMs.
No bro-marketing.
Just a simple, effective system to attract clients on LinkedIn.
About your guides:
Dr. Nancy Zare, The Sales Whisperer, teaches professionals to sell confidently, without being pushy or aggressive. Her LinkedIn network of over 10,000 followers is a main source of her business success.
Justin Vajko is the founder of Dialog Video Marketing. He’s helped over 100 subject matter experts get more visibility and leads on LinkedIn with short videos.
Together, they’ve built thriving businesses on LinkedIn using the exact strategies you’ll learn in this challenge.