Crafting Connections: The Art of Personalized Customer Experience
Personalization isn’t just a buzzword—it’s the key to building deeper connections with your customers. But before you can tailor experiences, you need to start with a strong foundation. Join us for a dynamic fireside chat featuring Kerri Hoffman, CEO of PRX, and Nona Black of Delta CX Innovation as they share insights on creating personalized customer experiences that drive engagement, build loyalty, and foster growth.
Designed specifically for small business owners, this discussion will cover:
Foundations of Personalization: Why a great product or service must come first, and how to create the right conditions for successful personalization.
Leveraging Technology: How businesses of any size can use data and accessible tools to personalize customer interactions without breaking the bank.
Strategies for Growth: Practical tips for starting small, scaling effectively, and aligning personalization efforts with your brand values and audience needs.
Through real-world examples—like PRX’s work with the Smithsonian and NY Botanical Garden or Delta’s innovative use of customer data—attendees will learn how to create personalized moments that delight customers and deliver results.
Walk away with actionable insights to:
Identify your audience’s needs and align your offerings.
Use technology to balance efficiency and emotional connection.
Build customer loyalty through shared values and personalized experiences.
More about the Get Connected Tour
Throughout our 4-city tour; New York, Boston, Seattle, and Los Angeles, we’ll explore the importance of community and in-person connection, the role that physical spaces play, and how building strong relationships can foster an increased sense of belonging.
At each event, you can expect:
Memorable fireside chats exploring how to build connection and community
Opportunities to meet and connect with helpful new contacts
Delicious food and drinks for every taste
Check out the calendar for additional tour dates and cities!