​​​​If you're an EUVC Community Member, claim special pricing here.

​Join us for an engaging workshop tailored for fund managers looking to institutionalise their marketing approach and craft a category-defining investment brand.

​This masterclass is designed to go beyond traditional marketing advice on tactics to help you create lasting brand equity, ensuring your fund stands out in a competitive landscape. 

​This session will provide actionable insights into fund positioning, LP communications, and crafting compelling narratives - all while maximising time for Q&A to address your specific challenges.

​Why Attend?

• ​Gain practical tools to institutionalise marketing with a function that will scale with your fund.

• ​Learn from an expert in fund positioning and stakeholder management.

• ​Walk away with actionable insights to build an investment brand with lasting equity value.

​Who Should Participate

​This masterclass is tailored for:

• ​General Partners (GPs): Emerging and established managers aiming to differentiate their funds and build compelling narratives.

• ​Limited Partners (LPs): Institutional investors, family offices, and fund-of-funds managers seeking insights into fund positioning and stakeholder engagement.

• ​Marketing & Investor Relations Professionals: Team members responsible for fund communications, branding, and stakeholder relationships.

​Time Commitment

​This is a 2 hour online workshop structured as follows:

• ​Market Context: The importance of marketing in today’s asset management landscape, where capital is increasingly commoditised and brand equity drives deal flow.

• ​Fund and Capital Positioning: Building narratives and stakeholder communications to set your fund apart.

• ​Practical Implementation: Tools, strategies, and actionable insights to scale marketing efforts effectively.

• ​Q&A: A chance to address your unique challenges and clarify key insights.

​Key Learning Points

• ​Marketing Function Design: Learn how to structure and optimise marketing operations to be both effective and scalable, no matter your team’s size or resources, transforming marketing from a cost center to a strategic asset.

• ​Strategic Differentiation: Understand how to position your fund effectively in a crowded market.

• ​Narrative and Branding: Develop a fund narrative that resonates with founders, LPs, and the media.

• ​Stakeholder Engagement: Optimise LP communications and build stronger relationships.

• ​Marketing Playbooks: Develop systematic approaches to PR, events, and thought leadership and avoid common pitfalls.

• ​Measuring Success: Use data and tools to evaluate and refine your marketing efforts.

​Vincent Touati-Tomas is a marketing advisor specialising in asset management and category-defining businesses. With over 15 years of experience in the tech industry, he most recently led marketing operations for five years at Northzone, a global VC firm. Vincent has advised 200+ companies on marketing strategy and communications, with a particular focus on helping fund managers institutionalise their marketing functions and build enduring investment brands.

​​​​​David Cruz e Silva is the founder of eu.vc, Europe’s Venture Community, and an angel LP supporting European early-stage funds and their breakout companies. His unique experience and positioning are invaluable for emerging VCs and LPs navigating European VC.

​Frequently asked questions

​​​​Will attendees get access to the materials and recording of the session?

• ​​​​All materials are made available to EUVC community members in a protected data room without download access. Attendees will be offered a 30 day trial.

​​​​Is group pricing available

• ​​​​Yes, contact us for more information.

​​​​Do you provide a certificate?

• ​​​​We provide an online certificate that you can add to LinkedIn.

​​​What's the cancelation policy?

• ​​​All sales are final. No refunds. We may review exceptional cases at our discretion, but this is rare and decided on an ad hoc basis.