3 Ways Startups Can Shorten Time To Revenue
Join us for 3 Ways Startups Can Shorten Time To Revenue, an engaging founder-led discussion on speeding up critical sales cycles in 2025.
For startups, 2025 comes with ambitious revenue goals. At the same time, winning deals is harder than ever. Nearly 60% of respondents to a recent LinkedIn poll said their sales cycles got longer last year, signaling the market’s reluctance to buy from new vendors without doing due diligence.
From government regulations to industry-specific rules, startups face a gauntlet of challenges to close any deal. However, there are proven ways to ace the contractual requirements of any deal and shorten your time to revenue.
Companies that shorten their deal cycles in 2025 will leverage trust to stand out from the competition.
What You’ll Learn
This 30-minute webinar will dive into why trust leads to shorter sales, including:
Why trust has become so central to the B2B sales cycle
How companies can take a three-pronged approach contractual requirements with compliance frameworks, comprehensive insurance, and proactive communication
The ROI of investing in trust before it becomes a blocker to sales cycles and growth
About the Hosts
Sergey Litvinenko is Co-Founder and CEO of Koop, the all-in-one platform for meeting contractual compliance, security, and insurance obligations. Before Koop, Sergey worked as a financial analyst in New York City.
Sam Colt leads Marketing at Koop. Before Koop, he drove marketing at multiple B2B startups including Blend, a public fintech.
About Koop
Koop’s trust management platform helps Deep Tech navigate the complexities of regulatory compliance, security reviews, and liability insurance in a single place.
Deep Tech founders and operators have to go through stringent procurement before they can land a deal with enterprise or government customers. Growing compliance standards, never-ending security reviews, and high-limit insurance requirements can derail budgets and timelines even for the most ambitious projects.
Koop liberates Deep Tech from the procurement burden by combining compliance, security, and insurance in a single platform! Companies can achieve many compliance certifications (e.g. SOC 2, ISO 27001, HIPAA), do security questionnaires, and purchase required liability insurance (e.g. General Liability, Cyber, Directors & Officers) without leaving the platform.