The Paradox of a Personal Brand

​In this live workshop, we’ll unpack the emotional and existential tension behind building a personal brand in today’s digital world.

​A "personal brand" promises creative expression, community, and opportunity—as long as you post consistently and find your niche. If it's so easy, why does it feel so hard?

​What really happens when we turn ourselves into content, chase visibility, and begin to perform authenticity for an audience?

​We’ll explore:

• ​Why personal branding feels so high-stakes—and why you're not alone in feeling drained by it

• ​The hidden tradeoffs between expression, opportunity, and identity

• ​How to create in a way that protects your energy, aligns with your evolution, and doesn’t flatten who you are

• ​New frameworks for showing up online without losing yourself to the algorithm

​This space is for creatives, founders, and anyone who feels like they’re constantly managing an identity online. Come to question the rules, reclaim your voice, and reconnect with what matters most.