How to Create a B2B Content Strategy that Drives Organic Growth
Are your previously tried-and-tested marketing strategies no longer working for you? In this insightful session, we will explore the ever-changing landscape of B2B content marketing, in the face of decreasing organic traffic and volatile SERPs (search engine results pages). Sharing her expertise, B2B SaaS Content Marketer and founder of Contensify Vanhishikha Bhargava (Ex-Shopify), will guide us through how to future-proof your content marketing efforts in 2025.
We'll delve into essential topics like understanding the content marketing funnel, finding your content tilt, how to define your subject matter expertise, measuring content ROI, understanding the importance of branding in marketing, and how to tie it into your SEO strategy.
Who is it for
This webinar is a must-attend for B2B marketers and founders looking to reassess their content marketing strategies and stay ahead of the curve in 2025.
What to expect
Understanding the content marketing funnel (aligning marketing, sales and support)
How to find your content tilt (creating content that matters; and not content that everyone publishes)
How to define your subject matter expertise and the role of branding
How to measure the ROI of content (understanding business impact)
Why tying in SEO from day zero is a must for success
About the speaker
With a decade of experience across B2B SaaS industries including eCommerce, HRTech, EdTech, and MarTech, Vanhishikha is a full-stack Content Marketer and B2B Content Strategist (ex-Shopify). She helps early-stage and enterprise startups understand the importance of organic growth and establish a robust inbound marketing engine that fuels marketing and sales funnels. Recognized as one of the leading B2B SaaS Content Marketers, Vanhishikha is also the Founder of Contensify, and has been featured on internationally acclaimed platforms like Semrush, Forbes Official Agency Council, and Coschedule.
About Wizly
Wizly is a powerful growth platform that combines the resources businesses need to build, grow and scale effectively. Our global, invite-only community consists of senior leaders and fractional executives who have held director-level positions in S&P 500 companies and big tech.