Fix your Go‑to‑Market in 1 Evening!
Capture attention, unseat competitors, and break through noisy markets with bestselling Just Evil Enough author Alistair Croll.
If you’re a startup founder, marketer, or entrepreneur, your biggest risk isn’t whether you can build something—it’s whether anyone will care. Just Evil Enough, is a groundbreaking new book that rethinks marketing from the ground up for the modern world.
And now, with the help of Wayra and Bavarian Tiger Ventures, we’re bringing it's author all the way from Canada to work directly with Munich’s fastest-growing startups and challenger brands.
Work on your toughest marketing challenges with your peers in an evening workshop guided by bestselling author and marketing expert Alistair Croll.
Walk away with:
• A subversive marketing experiment you can launch immediately.
• A PDF copy of the 11 tactic workbook to unseat incumbents.
• Live feedback on your funnel, fluency, and buyer motivations.
• Your core disagreement, seen through the lens of the Recon Canvas.
Alistair’s workshops are always surprising, blending proven frameworks with fascinating stories and spontaneous brainstorming with participants.
Don’t miss this rare opportunity to spend time with one of the world’s foremost thinkers on startups, innovation, and entrepreneurship.
ABOUT ALISTAIR
Alistair Croll has created some of the fundamental technologies that drive the modern Internet, launched conferences and accelerators that defined their industries, mentored hundreds of startups, lectured at Stanford and Harvard, and written 4 books including Lean Analytics, which sold over 200,000 copies in 8 languages.
ABOUT THE BOOK
Here’s what leading authors, entrepreneurs, and marketers have to say about the subversive marketing handbook:
“The genuinely subversive, joyful sense of mischief you’ll learn from this book is the one quality your competitors will find impossible to copy.”
- Rory Sutherland, Vice Chairman of Ogilvy UK and author of Alchemy
“Reveals the secret tactics of subversive marketing that give underdogs an edge. Essential for any entrepreneur aiming to disrupt the status quo.”
- Harley Finkelstein, President, Shopify
“Packed with real-world examples and practical advice, Just Evil Enough proves the power of refusing to follow the status quo.”
- Eric Ries, The Lean Startup