Branding Masterclass with Joseph Olender

​Your brand isn’t your logo. It’s not your color scheme. It’s not the font you spent three weeks choosing.

​Your brand is what people feel before they even know why they feel it. It’s instinct and recall. It’s memory as an emotion; a psychological shortcut that shapes preferences, loyalty, and identity.

​- Joseph Olender

​In this masterclass, we’ll dig into:

• ​The psychology of branding and how to use it to your advantage 

• ​Why clarity will always outperform cleverness

• ​How humans - not companies - have become the most important brand broadcasters (and what that means for artists today)

​Whether you're just starting out or looking to grow your presence even more, understanding the fundamentals of branding is key to building a lasting creative career. In this session, we’ll explore how to think strategically about branding - and why it matters.

​Special Guest: Joseph Olender
We’re so excited to welcome Joseph Olender, experienced brand strategist and advisor, for a high-level masterclass on personal branding. Joseph will share practical frameworks and insights drawn from years of helping creatives build strong, intentional brands.

​The takeaways will help you sharpen your brand with greater clarity and impact—across any platform.

​After the session, we’ll open the floor for live Q&A.

​We hope you can join us!

​Note: If this time doesn’t work for you, feel free to explore more events from our full Cohart Event Calendar.

​Zoom link here –  https://us06web.zoom.us/j/89901411247